Nikola Jokic releasing Spongebob-themed signature sneaker

The three-time NBA Most Valuable Player Nikola Jokic is doing everything he can to help his Denver Nuggets make history and repeat as NBA Champions. They’re heading to a pivotal Game 7 against the Minnesota Timberwolves and following a bad Game 6 loss, it’s all up to the Joker to save his team from elimination. It’s also been a hallmark year for the MVP off the court as he recently secured his first signature shoe deal with 361. Now, he’ll be releasing an all new Spongebob-themed sneaker pack following his team’s run to the Finals. Check out our Sneakers news for more upcoming releases and breaking content!

Nikola first signed his signature sneaker deal with 361 Degrees (One degree above) back in December 2023, effectively becoming the face of their brand and also assuming the role of Global Brand Ambassador. Not typically in the limelight, Jokic has been making the most of his endorsements and it was only a matter of time before the league’s best player would find a home for his first sneaker deal.

361 stepped in, treating Jokic with a ton of respect and giving him free reign as a creator, athlete, and businessman. Since signing with the brand, 361 has put together a plethora of models and colorways for Jokic to choose from, to which he’s favored the BIG3 Future CQT silhouette the most. While he has yet to receive his own signature model (although, it’s in the works), Jokic will continue to rep the BIG3 Future for his Player Exclusive editions moving forward. This collaboration with Spongebob Squarepants will be the first of its kind for both 361 and The Joker.